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Regulation & Standards政策与标准
China Bans the 'Smart-Driving Blue Light' Indicator, Cracks Down on ADAS Marketing Hype中国禁用"智驾小蓝灯"指示灯，整治辅助驾驶宣传乱象
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- Automakers had fitted vehicles with a "smart-driving blue light" that flashes when advanced driver-assistance (ADAS) features are engaged, visually signaling to onlookers that the car is running in autonomous/assisted-driving mode.
- Regulators banned the indicator because blue is not an approved exterior vehicle-light color under national standards, and it can be confused with other road signals and mislead surrounding drivers about the car's actual automation level; the move also targets automakers that have overstated their ADAS capabilities in marketing.
- The ban signals broader regulatory tightening on how Chinese automakers market self-driving features, pushing the industry away from "tech-gimmick" showmanship toward safety and truthful capability claims.
- 此前多家车企为车辆加装"智驾小蓝灯"，在开启高阶辅助驾驶功能时车灯闪烁，借此向外界展示车辆正处于自动驾驶工作状态。
- 监管部门以蓝色并非国家标准允许的车外灯光颜色、且在实际道路上可能与其他信号混淆、误导周围驾驶员判断车辆自动化等级为由将其禁用，此举同时针对部分车企夸大宣传辅助驾驶能力的问题。
- 此次禁令被视为中国监管层收紧智能驾驶功能宣传监管的信号，推动行业从"科技噱头"式营销转向以安全和真实功能表述为先。