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BYD Launches All-Electric K-Car Racco in Japan, Undercutting Nissan Sakura on Price and Range比亚迪日本推出纯电K-Car Racco，补贴后低于200万日元并超越日产Sakura

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BYD (HKEX: 1211) launched its all-electric K-Car Racco in Japan on Tuesday (Jul 28, 2026), entering the K-Car segment that accounts for nearly 40% of the country's new-vehicle sales and directly challenging Toyota, Honda, and Nissan on their home turf.
The Racco starts at 2.145 million yen ($13,100) and falls below 2 million yen after a 150,000-yen government subsidy, with the entry-level version offering a WLTC range of 210 kilometers.
By comparison, Nissan's Sakura — currently Japan's best-selling EV — starts at about 2.44 million yen but offers only 180 kilometers of range per full charge, while Honda's all-electric minicar N-ONE e: is also named among the rivals BYD is targeting.

比亚迪（港股：1211）于本周二（2026年7月28日）在日本推出纯电K-Car车型Racco，正式进军占日本新车销量近40%的K-Car细分市场，直接在丰田、本田、日产的主场向其发起挑战。
Racco起价214.5万日元（约1.31万美元），获得15万日元政府补贴后跌破200万日元，入门版WLTC续航为210公里。
相比之下，目前日本销量第一的纯电车型日产Sakura起价约244万日元，满电续航仅180公里；而本田纯电K-Car N-ONE e:同样被列为比亚迪瞄准的对手之一。

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